Haseeb Tariq Khawaja Blogs

Many companies resist using digital marketing as a tool to promote their products and services. In my opinion, Digital Marketing is a smart way of marketing rather doing traditional marketing where a lot of resources and manpower is employed that does not even performance-based results. The performance can not be measured and sometimes it becomes very expensive. Instead, those clients who are using and investing a lot on Digital Marketing are looking at tremendous growth rates and a very good brand image. For most companies, Digital Marketing is simply "Selling your products on Facebook". Even though it is one component of Digital Marketing but it is not just what we do, Digital Marketers do a lot of things from designing a logo of your company to marketing your company on different digital platforms to generating sales and also client servicing. In short, Digital Marketers are responsible for Marketing, Sales and Client Servicing. Sometimes we are also providing tool...

Dear Sir, I have a lot of interest in Politics and Economy of Pakistan. Every day, like any other citizen of Pakistan I switch on my Television at exactly 9:00 pm and hear criticism on every Prime Minister and Ministers. Be it Imran Khan, Nawaz Sharif, Asif A Zardari or any other ex-minister. All of them were criticized on a few basic things such as Health, Education and Infrastructure and issues regarding it. I am not an Economist or a Politician but past 5-6 years I have absorbed a lot of information and have come to a conclusion that mostly everyone is looking at economics and accounting but none of us is looking at the business side. Now, after studying business for almost 5-6 years and a lot of different case studies, I have seen that most businesses are using fly-light model. It is used by different companies including Careem, Airbnb, Facebook, Youtube and many other multi-national companies. For example, Careem and Uber are the biggest taxi service in Pakistan bu...